Upon its release, Hell House LLC: Lineage (2025) didn’t just give people goosebumps; it also set the internet on fire. What started as just another installment of the found-footage horror series, Lineage quickly turned into a cultural phenomenon. It wasn’t just a movie people watched; it became a cultural artifact people wore, quoted, memed, and discussed (or argued) in social media threads. The tagline “lineage never dies” quickly became ubiquitous, appearing on hoodies, social media reels, and even political memes.
This time around, we returned to the haunted Abaddon Hotel, but this time we explored the sinister family lineage of the original cult in greater detail. What set this installment apart, however, was its ability to seamlessly blend the experience of watching a movie with that of participating in a social movement.
The film was hardly a week old when TikTok was filled with @HellHouseLineage themed content, the #TheAbaddonLegacy hashtag, and the #LineageChallenge. Eerie sounds from the film were layered over TikTok videos and turned into a soundtrack for horror themed videos. Fans of the film recreated the hotel’s cursed corridors and July was the month of horror aesthetics. Dim hallway selfies, black gloves, cracked mirrors, and horror themed selfies became the seasonal “it” look.
Even though Western horror films in India may be eclipsed by Bollywood thrillers, Lineage cultivated a devoted following here, too. University film clubs included it in their Halloween marathons, and students in fashion design classes created “Abaddon-core” outfits based on the film’s grungy color scheme of dusty reds, muted greys, and menacing shadows.
The Story Behind the Screams
In essence, Hell House LLC: Lineage centers on grappling with the legacy of fear. The film follows the descendants of the original Hell House cast and connects each haunting occurrence to an ancient ritualistic bloodline. Those in the audience appreciated the film for its tension-building “slow pulse” rather than simply relying on jump scares; it revealed horror could also be emotional.
Director Stephen Cognetti, recognized for his meticulous and extensive world-building, described the movie as “a conversation about inheritance—not just of property or names, but of guilt, trauma, and secrets.” Particularly in the post-pandemic world, that emotional dimension is resonant, given the collective anxiety so many are experiencing.
An interesting tidbit from the filming of the movie embraced by fans: certain cast members spent time together “in character” at an abandoned hotel in upstate New York. There were reported “strange” hotel encounters, and locals also reported hearing “strange” chanting at night. Those strange realities encouraged the myth of cursed production. Cognetti embraced the “chaos”. The crew attributed “chaos” to “authentic” and strange realities were encouraged by the crew to “chaos”. There were also “strange” technical glitches during editing, which were embraced in the final version of the movie.
The Stars Who Brought It to Life
The original Hell House LLC and the derivative films became popular due to the “cult” and “mainstream”. Lead actress Mara Ellison became an “overnight” sensation, also watches the tormented descendant. “Lineagers” became the name of her fans. Co-star Evan Riker during filming of the movie, in an interview, mentioned the character he played, a “investigative” podcaster, and that he experienced “sleep” paralysis during the time of filming. the hotel, Riker said
The cast developed their own rituals to bond and improvise ideas that would eventually make their way into the script. After long night shoots, their creativity came to life around a cozy campfire. One such idea, a particularly unsettling scene with a camera panning a mirror and showing a different, unexpected reflection, was the product of a late-night dare.
The Cultural Phenomenon of Fear and Fandom
The influence of the film was not limited to the box office. Collaborations between streetwear brands and horror influencers emerged around the “Hell House Limited” collection. Urban graffiti artists created walls and painted the Abaddon Hotel façade, including some in New York and London. Indian horror vloggers also created content to dissect the film, exploring the hidden symbols and ties to horror folklore in Bengal and Kerala.
The viral content and memes created also contributed. One such meme that gained a lot of traction featured a photo of a political rally and placed it in the Abaddon background with the words “Every meeting feels like Hell House lately,” capturing the feelings of chaos, corruption, and the dark humor of survival that plagued Lineage.
By November 2025, the film pushed past the confines of streaming services and into the mental health discourse, modern superstition, and the obsession with documentation. The sentiment, “We film everything, even our fears,” gained traction in essays and YouTube videos.The Community Behind Lineage’s Longevity
Teil of what kept Lineage alive was its community. Fan forums sparked with theories, Easter egg hunts, and elaborate decoding sessions. One Reddit user even claimed to find GPS coordinates hidden in a frame of the movie, leading to a real abandoned church. It was fake of course, but that was the fun.
In Mumbai, a group of film students recreated the “Abaddon setup” for a college fest and streamed it live. Their version went viral for its creativity, and the lights actually went out mid-show, leading to wild fan speculation that the curse had crossed continents.
Even fans of the film commented on social media. Pop singers used the movie’s haunting monologues for the intros to their tracks, while influencers crossed out “You can’t escape your lineage” in cryptic captions about identity and family.
A Value Beyond Entertainment
This film’s legacy lies in its reflection of the present. At a time obsessed with digital, social, and family legacies, vicious trauma, and viral fame, it works as a mirror to our fears. It shows how memory and media translate frictional history that haunts us. Ghosts and media are not the only haunting possessions.
Ultimately, Lineage accomplished what few horror films achieve, demonstrating that fear can bring people together. It became a pop-culture equalizer, spanning multiple generations, countries, and languages. It unified all people under a common thrill. The film’s reach became its true legacy, as seen in the memes, merchandise, late-night screenings, and thoughtful essays.
One fan put it perfectly in a tweet: “Hell House isn’t a place anymore – it’s a feeling.”
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